Far Cry® 6 immerses players in the adrenaline-fueled world of a modern guerrilla revolution. As the dictator of Yara, Antón Castillo intends to restore his nation to its former glory by any means necessary, with his son, Diego, at his side. Become a guerrilla and annihilate their regime.
We were able to take a multi-channel view of the project, creating custom Far Cry 6 consoles, several videos and two cross-Canada social media contests. In addition, we also filmed a short video with field hockey player Alexander Romanov, capturing his impressions of Far Cry 6 to appeal to both field hockey fans and the gaming community.
Contests on Facebook and Instagram social networks featured the Far Cry 6 brand. To that end, we wrote each copy of the contest posts in a vocabulary associated with Far Cry 6 elements.