Welcome to Hope County, Montana, land of the free and the brave, but also home to a fanatical doomsday cult—The Project at Eden’s Gate—threatening the community’s freedom. Stand up to the cult’s leaders, Joseph Seed and the Heralds, as you spark the fires of resistance that will liberate the besieged community.
The posts simulate a user scrolling in their Facebook feed, with an element “jumping” out of a regular post’s boundaries as if it’s leaping out of the mobile phone itself. Resulting in very dynamic content on the fan page; these posts have a tangible impact on users. Eventually, we used these Far Cry 5 disruptive posts to promote in-game assets and everyone’s favourite companion, Boomer.