Microsoft
Based on the extraordinary character at the center of Charlie and the Chocolate Factory, the jewel in the Roald Dahl crown and one of the bestâselling childrenâs books of all time, âWonkaâ tells the wondrous story of how the worldâs greatest inventor, magician and chocolateâmaker became the beloved Willy Wonka we know today.
This irresistibly vivid and inventive big screen spectacle will introduce audiences to a young Willy Wonka, chockâfull of ideas and determined to change the world one delectable bite at a timeâproving that the best things in life begin with a dream, and if youâre lucky enough to meet Willy Wonka, anything is possible.
It all began with an idea, a dream inspired by the magical world of Wonka.
We designed a stand that replicated the front facade of Wonkaâs store, with every detail carefully considered to immerse visitors in the enchanting world of the movie. At the heart of the base lies an Xbox Series X, inspired by a delicious chocolate bar.
The customization was showcased during marketing activations, providing visitors with an immersive experience in the Wonka universe. Fans of Wonka and gaming enthusiasts were delighted by the experience, creating a positive buzz around the film.