Developed by FromSoftware in collaboration with fantasy writer George R.R. Martin and published by Bandai Namco, action-RPG Elden Ring has been hailed as one of the greatest games ever made.
TAKEOFF created the packaging for the collector’s editions. One is a blood-red velvet-looking box featuring a stylized logo of the Erdtree on its sides. On the sides were images of Malenia in her warrior armour, as well as an image of her winged helm. TAKEOFF also created a black Elden Ring folded box, featuring logo and ‘Great Rune’ design.
‘The Art of Elden Ring’ was a specially-produced 40-page hard-cover artbook featuring some of the most incredible locations, foes and lore found within the world of Elden Ring. The cover of the art book features a black-and-white image of the First Elden Lord, Godfrey, and his lion guardian Serosh, connected by an ethereal gold effect.
TAKEOFF produced striking ‘Great Rune’ artwork and slipcases (including front and back inlays) for the PC, PS4, PS5, and Xbox Collector edition versions of the game, as well as classic editions. Each cover was localized for the 15 global territories the Collector edition was produced for. Pre-order advertising banners for Sony and Xbox, featuring the same artwork, were also created and localized for those 15 territories.
TAKEOFF also created four different covers and packaging for the vinyl records found within each Collector edition, alongside printed certificates of authentication. Once the Collector editions were complete, TAKEOFF created beauty shots of each CE to give gamers a look at the gifts available inside each version. Beauty shots were also localized for 15 different territories.