XBOX × Subnautica 2 – Limited Edition XBOX Controller & Giveaway Kit
XBOX
For this worldwide giveaway campaign, TAKEOFF Creative designed and produced 100 custom XBOX controllers, 12 custom XBOX controller stands and 12 branded protective cases, alongside a full suite of marketing renders and localized social media assets across 10 markets. The brief: build a collectible set that felt as immersive as the game itself, and give it a campaign presence worthy of a global launch.
SUBNAUTICA 2
Subnautica 2 is an underwater survival adventure set on an all-new world. Play alone or with friends in 4-player co-op, craft, build, and survive the mysteries of the deep.
Developed by Unknown Worlds and already a phenomenon in Early Access, the game called for a giveaway campaign that could match the depth of the world it puts players in. XBOX trusted TAKEOFF Creative to design and produce everything, from the physical objects to the global social assets.
CREATIVE PROCESS
The XBOX controller draws directly from Subnautica 2’s aesthetic, split between orange on the body and deep ocean blue on the back shell. Blue detail vinyl traces the front face, while a hexagonal pattern vinyl wrap covers the back. Grey ABXY buttons, white triggers and a UV-printed Subnautica 2 logo complete the XBOX controller.
The XBOX controller stand takes the immersion further. Cast in transparent blue-tinted resin with a 3D printed base, it encases a hand-crafted underwater scene, with coral, shells and bubbles suspended mid-water, and the Subnautica 2 logo UV-printed on the front. The XBOX controller rests on top, as if it had just surfaced from the depths below.
The protective case is a Pelican 1500, with custom engraved foam bearing the Subnautica 2 logo, built to protect the contents.
On the digital side, TAKEOFF Creative produced a pack of 6 marketing renders and a full social asset suite in 16:9, 9:16 and 1:1 formats, localized across 10 markets: US, UK, Canada, Germany, France, Japan, Australia, Spain, Italy and Poland.
100 XBOX controllers. 12 stands. 12 cases. 10 markets.
Ready to build a campaign that goes deep? Contact TAKEOFF.
