WO LONG: FALLEN DYNASTY – PRESS AND INFLUENCER KITS
Microsoft EMEA
To enhance the promotion of the game’s launch on Xbox in European territories, we collaborated with Microsoft EMEA to craft captivating press and influencer kits that showcased the timeless fantasy themes of Wo Long in a contemporary and engaging manner.
WO LONG: FALLEN DYNASTY
Wo Long: Fallen Dynasty est une aventure riche en événements qui suit les péripéties d’un milicien anonyme combattant pour survivre dans une version dark fantasy de la fin de la dynastie Han, où les démons tourmentent les trois royaumes. Le joueur affrontera démons comme militaires à l’aide de son épée et des arts martiaux chinois et tentera de surmonter les obstacles en éveillant le pouvoir qui sommeille en lui.
Play game: https://teamninja-studio.com/wolong/
CREATIVE PROCESS
Taking a fresh approach to the project, we ventured into ancient China for inspiration. We partnered with our skilled screen-printing collaborators to produce a collection of silk serigraphs featuring the game’s main character and creatures, adorned with artistic elements reminiscent of Guo Hua-style masterpieces from that era.
The result was three exquisitely crafted fabric artworks for each kit, meticulously fashioned into scrolls. These scrolls were thoughtfully accompanied by four Wo Long pins, representing the elements, all elegantly presented within a wooden slide-top box adorned with engraved Wo Long branding. A total of 100 kits were meticulously crafted, with distribution to both the press and content creators, including notable figures like Nephias and Enki.
OTHER PROJECTS
