Larger-Than-Life Statue of The Entity for Dead by Daylight’s 10th Anniversary Celebration at the Grand Quay

THE PROJECT

On June 14, 2026, Dead by Daylight celebrated its 10th anniversary at the Grand Quay in Montreal, marking a decade of one of gaming’s most dedicated communities.

For the occasion, Behaviour Interactive asked us to build something unique : a statue people could step inside. The starting point was the collector figurine from the Dead by Daylight 10th Anniversary Collector’s Set, where The Entity’s claws close in around the characters. Our mission: recreate that moment at full scale, with real people at the center. 10th Anniversary recap: https://deadbydaylight.com/news/dbd-10th-anniversary-recap-announcements-celebrations/

TAKEOFF CREATIVE × BEHAVIOUR INTERACTIVE

The final piece stands 2.35 m tall and nearly 3 m across, with The Entity’s claws rising around an open center large enough for two people to stand in the heart of it. We built it to be lived in; the center stays accessible to everyone.

The claws look menacing without a single edge that could cause harm. And the whole statue comes apart and back together easily, so it can travel from one event to the next.

Alongside the statue, we customized four claw machines wrapped in Dead by Daylight artwork and loaded with 3,000 Maurice plushies made for the occasion.

CREATIVE PROCESS

Everything was handled end to end by our team: sculpting and production in our workshop, paint matched to the Collector’s Set statue finish, custom crates built for safe transport, delivery to the Grand Quay, and full assembly and teardown on site.

Our video production label Cherry on Top followed the whole journey, producing a behind the scenes film that captures the statue taking shape, from raw blocks to final paint. See the full behind the scene project here: https://cherry-on-top.com/projects/dead-by-daylight-10th-anniversary

From the first render to the moment guests stepped inside, every detail was shaped to turn a figurine into an experience.