Tom Clancy’s XDefiant logo branding & animation

Tom Clancy’s XDefiant

TAKEOFF Creative’s mission

Developed by Ubisoft San Francisco in collaboration with Annecy, Osaka, Dusseldorf, Sydney, and other locations, Tom Clancy’s XDefiant brings a fresh gameplay experience to the Tom Clancy playgrounds brings frenetic FPS fun to the PvP community.

Experience matches in post-crisis maps from NY to DC, in a reimagined & fun PvP setting. Join the Clancyverse and experience the wild side; the future and mayhem are limitless.

Ubisoft San Francisco mandated us to create the video sequence showcasing Tom Clancy’s XDefiant’s logo. The goal was to convey the new IP’s wild, punk & rebellious aesthetics through various graph-style visuals.

We worked closely with our UK office to create variations of graph-style titles and took the direction of quick transitions that emphasized the wild & rebellious side of the IP.

In addition to the transition animations, we played with various collages, graffiti elements, camera focal distortion, glitch effects and more to finally reveal this new audacious Tom Clancy logo.

Project Details

Date: January 10, 2022

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