The Legend of Zelda: Breath of the Wild
TrueView Videos

The Legend of Zelda: Breath of the Wild on Nintendo Switch

TAKEOFF Creative mission

For the awaited release of new Nintendo console, the Nintendo Switch, and also the new game The Legend of Zelda: Breath of the Wild, Takeoff Creative realized three TrueView videos broadcasted on YouTube. TrueView allows advertisers to target their users with demographic and geographic filters. More important, advertisers only pay for videos that have been viewed. In conclusion, viewers watch ads they like and advertisers reach the public that interests them.

Takeoff Creative took care of the casting, the shooting and the postproduction. Each of the TrueView videos has been shooting in order to intrigue the viewers and make them want to watch the full video. Takeoff Creative emphasized the Nintendo’s friendly atmosphere with these videos that play with the Youtube ‘Skip this ad’ bouton with humor.

Project Details

Client: Nintendo

Date: July 26, 2017

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