LeBron James Family Foundation
Court themed console XBOX ONE X

LeBron James Family Foundation,
Basketball Court themed console

TAKEOFF Creative mission

A court themed console Xbox One X made in collaboration with Xbox, together with 2K and the LeBron James Family Foundation, for the I Promise School public elementary school in Akron, Ohio. The school opened in 2018, supported by the LeBron James Family Foundation. The court commitment at the I Promise School is to honor the history, friendship, achievement, and memories made in Akron.

This brand new custom Xbox One X is a celebration of this new legacy while supporting this project in the image of the basketball court itself. To help inspire future generations of athletes in Akron, the Xbox was gifted to the LeBron James Family Foundation.

We were mandated to create this themed console Xbox One X that boasts the same colorful design as the court itself. The life philosophy, “we are family,” of the I Promise School was equally important to include on the console.

A basketball hoop on each end to give a fun gimmick and to go further enhance the resemblance. At last, this console comes complete with six miniature basketballs and a basketball rack for the full game dynamic.

Project Details

Client: Microsoft

Date: January 15, 2021

Online: www.xbox.com



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