Immortals Fenyx Rising (previously titled Gods & Monsters)
TAKEOFF Creative mission
YOU ARE THE GODS’ LAST HOPE
Play as Fenyx, a new winged demigod, on a quest to save the Greek gods and their home from a dark curse. Take on mythological beasts, master the legendary powers of the gods, and defeat Typhon, the deadliest Titan in Greek mythology, in an epic fight for the ages.
Ubisoft’s recent mythical saga needed a fantastic logo to represent its roots in ancient mythology
Given its roots in ancient #mythology, we emphasized the “mythical epic” aspect by crafting a font with a look eroded by centuries of being told and shaped slightly differently from orator to orator.
Who says an epic tale necessarily thinks of the plethora of fascinating and monstrous creatures from ancient mythology, such as Gorgons, Echidna, and other scary reptiles. Hence, we incorporated a snake into the symbol & to add a touch of fantasy worthy of the Fenyx adventure.
To better reflect the vision behind their game, we transposed the creative process for the Gods & Monsters #logo and applied it to its new title, Immortals Fenyx Rising.
After Ubisoft changed the game’s title, we transposed the creative process for the Gods & Monsters logo and applied it to Immortals Fenyx Rising.