Ghost Recon Wildlands tutorial videos
TAKEOFF Creative mission
For the game’s release, Ubisoft launched a campaign on Facebook to invite fans to follow and participate in Kevin’s live video. Kevin is an influential member of Ghost Recon’s community. To encourage fans to be part of the event, Ubisoft invited Kevin and his team to realize tutorial videos on new features of the game.
Besides the shooting, TAKEOFF Creative realized four videos that successfully stirred up interest of fans for the live video. The videos got a great success for Tom Clancy’s communities with more than 146 000 views for the interview video. Consequently, the live video has been followed by more than 170 000 fans and generated 700 comments.