User Acquisition Campaign for RollerCoaster Tycoon Touch
TAKEOFF Creative mission
RollerCoaster Tycoon Touch is an amusement park construction game on mobile. The goal is to create the best amusement park possible and fascinate users. To do this the player has to manage as best as they can the park by creating the greatest attractions, animations, maintain and personalize the installations among others
The Creative Agency, Takeoff Creative participate in the digital campaign with Atari. Consequently, Takeoff Creative is responsible for the creation and production of marketing assets aimed at user acquisition.
Our video team reasserts it competences in in-engine capture especially on Unity. Unity is firstly a game development platform. However, a smart usage of the different tools of the engine enables us to create great content, as close as possible to the real game experience. So each user acquisition video is captured in-engine and overlaid with visual effects. Each video involves the players to create their own theme park and improve them daily.