Date: May 19, 2017
For the game’s release, Ubisoft launched a digital campaign to invite fans to follow and participate in Kevin’s live video. Kevin is a member of Ghost Recon’s community. To encourage fans to be part of the event, Ubisoft invited Kevin and his team to realize tips videos on new features of the game.
Besides the film shooting, TAKEOFF Creative realized the four videos of the campaign that successfully stirred up interest of fans for the live video. The videos got a great success for Ubisoft’s and Tom Clancy’s communities with more than 146 000 view for the interview video. The live video has been followed by more than 170 000 fans and generated 700 comments.